Reimagined Digital Identities

📰 3 ARTICLES 

​​The Lego Group's New Brand Identity 

• Take a look into The LEGO Group's exciting brand identity: a redesign that emphasizes its core focus of making play accessible and tapping into imagination while shifting to a new dynamic creative strategy. 
• In collaboration with agency Interbrand, the redesign draws inspiration from LEGO's historical elements and introduces comic book-inspired visuals, aiming to provide a unified and engaging design language that enhances user interaction and storytelling across LEGO's products and digital experiences​ 
• “The design elements of comic books can be seen throughout the new brand experience. There are LEGO minifigures spouting dialogue through speech bubbles and a panel approach to the layout of visuals, all of which allow children to narrate their own stories and forge an emotional attachment to LEGO products.”

Reimagining the Longines Spirit Flyback

• This project by digital design agency Immersive Garden creates an immersive web experience for luxury brand Longines to create a digital exploration of the Spirit Flyback watch and its aviation-inspired heritage​. 
• The reimagining of the user experience focuses on integrating elements such as vibrant soundscapes, interactive storytelling, and dynamic visuals to cultivate feelings of luxury and adventure, both hallmarks of the brand’s identity. 
• “Our journey began with a vision to evoke emotion and curiosity, guiding users through a dynamic narrative journey while showcasing the technical sophistication of the Spirit Flyback watch.”

DJ Lani Love's Website Redesign 

• In this case study, author (and UX Academy graduate!) Cat Tran works through a complete site redesign for DJ Lani Love, specifically targeting the client’s goals of increasing her brand's visibility to luxury brands and improving event discoverability for fans.
• Key design updates included a hierarchy optimization in navigation, prominent display of client logos, use of bold colors and white space, and the introduction of animations and custom imagery to capture the nightlife vibe.
• “The client and her community had already built up such a strong visual language through other media like Twitch and Instagram; she just needed to translate it over to her website. I felt very honored to be the one to make it happen!”

💜 PORTFOLIO INSPIRATION

Alexa Juarez, a UX Academy graduate, takes a unique approach to a UX design build with “The Breakup App”, an application that provides users with emotional support and guidance through navigating the challenges of ending a relationship. The thread of empathy and social support is prevalent throughout Alexa’s work, with another project geared towards promoting community safety.

Got a portfolio you love that you’d like to share with our audience? Email your suggestions to hello@designlab.com.

💡 Interesting Stuff...

• Reinvent Yourself Through Art
• Design for Emerging Tech: AR/VR/MR
• Incredibly Intricate Origami
• The Pancaking of UX

Digital design is like painting, except the paint never dries. - Neville Brody (graphic designer)

🧪 From the Lab

Advanced Figma Launching This Monday

There are a limited number of last-minute seats remaining for our inaugural cohort of Advanced Figma, launching this coming Monday, April 15th. Master the strategies and workflows used by the most experienced product designers, bringing your mastery of Figma to the next level.

We’re offering a $100 discount for enrollments into this inaugural cohort. Don’t miss out! Enroll now.

Master the Use of Data in Your Designs

Our 6-week Data-Driven Design course launches in just under a month, on May 3rd. Through hands-on projects, expert mentorship, and collaborative peer group sessions, you’ll learn how to use product data to design better and move business metrics. Join our upcoming live webinar to learn more or enroll now.

New Design Events Upcoming

We’re excited to announce the next installments in our ongoing design talks and workshops. Check out the events for next week below, and find the full event calendar on our registration page to see what’s coming up next.

Apr 16: Turn In-Depth Interview Into Your Superpower

Apr 18: Design Your Future: Strategic for Transitioning to UX

Miss one of our previous events? Browse our recently updated archive of recordings.

Start Your UX Journey by Learning the Foundations

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Enrollment for our May 6th cohort of UX Academy Foundations is now open. Work 1:1 with an industry expert mentor and learn all the foundational skills you’ll need to design your own responsive site.

Get hands-on design experience through dynamic project work, gain proficiency in tools like Figma, and start integrating AI into your workflow. All students also receive a $500 tuition credit towards our career-switching bootcamp, UX Academy.

Reserve your seat now and only pay when the c

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If you’re a content creator, designer, or simply think someone you know would benefit from our courses, you can earn $ for every student you send our way.

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