What Is UX Strategy?

One can understand UX strategy by getting to know these terms: 

  • UX Design: The craft of improving the experience of a product or service for the user
  • Business Strategy: A plan for accomplishing business objectives

Combine those, and we see: 

  • UX Strategy: A plan that ensures your user experience (UX) design supports the organization’s business objectives

UX strategy sets the direction, deadlines, approaches, and metrics for UX design work. UX design and user interface (UI) design are, respectively, the unseen and seen aspects of interacting with a product or service. In contrast, UX strategy is the 50,000-foot view of exactly where to direct that design work to provide value to customers and fulfill business objectives.

An initial UX strategy session may result in a document that governs future UX design work on all products. It can supply design principles, company standards and values, insights about customers, and more. UX strategy coordinates and standardizes the work of multiple designers and teams over time. It may also lead to better brand loyalty, customer relationships, and sales conversions.

The Components of UX Strategy

To create an effective UX design strategy, the UX design team must bring together their UX research on customer needs, an understanding of the company’s direction, technical design skills, and a vision of a great product experience. All this and more go into building the UX strategy blueprint. 

The UX strategy team should spend time in research and focused thought. Effective UX strategy must be based on: 

  • Researching ideal customers and the market, using multiple UX research techniques
  • Understanding the competition and their UX design principles
  • Using multiple UX design approaches

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