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UX Research & Strategy

Want to make products people love? Start with a deep understanding of your customers. Learn the who, what, why, when and where of customer research to help you create amazing user experiences.

Course Overview

UX design isn't about making something pretty — it's about creating exceptional products that people want and need. The best way to do that is to deeply understand your users, and keep them in mind through every step of the design process. In this 4-week online course, you'll:

  • Learn the basics of UX, and user-centered design
  • Explore the core research techniques professionals use to gain customer insight, and get experience by working on hands-on projects
  • Develop your UX portfolio, creating deliverables like personas, storyboards, customer journey maps, & empathy maps
  • Work with your own expert mentor, with feedback on all your work and weekly Skype sessions

By the end, you'll know all about user research, and have a toolkit of methods you can use throughout your career. You'll have a strong portfolio of work and crucial real experience to draw upon for interviews. Whether you want a career in UX/UI Design, or you just want to build better products, this course is the perfect next step.

UX Research is made for you

Tailor-made for people who want to add UX to their skillset, this course takes about 10 hours/week between online lectures, projects, & mentor work.

Aspiring UX designers

Learn how customer-centered design is changing the way businesses operate, and why customer research and validation are key to design success.

Product managers & entrepreneurs

Customer research, insight, and understanding are the keys to a great product. Learn the tools of the trade and improve your own craft.

Print/graphic designers

Move beyond print & graphic design and become a well-rounded product designer! Learn how to make the jump into digital by delving into the foundations of UX.

Learn 1-on-1 from these experts

See the full list

What our past students have said

"The quantity and quality of the learning material is simply amazing."

François Leclerc
Software developer

What you'll learn

You'll form a strong foundation in UX, gain a deep understanding of how to find customer needs through different research techniques, and develop a real portfolio of UX work with deliverables like personas, storyboards, and empathy maps.

  • Week 1

    Intro to Product Design

    Learn the basics of UX design, and how a user-centered design process can help us make better products.

    Customer Empathy - Research techniques

    Learn how to build empathy with a toolkit of research techniques.

    • Contextual Inquiries
    • Diary Studies
    • Customer Interviews
  • Week 2

    Customer Empathy - Artefacts

    Learn about the actual deliverables created in user research, and make your own.

    • Empathy Maps
    • Storyboards
    • Customer Journey Maps
    Understanding Competitors

    No product lives in a vacuum. Learn how to assess and report on competitors before you build your own products.

    • Heuristic Review
    • Feature Analysis
    • Feature Matrix
  • Week 3

    Defining the Problem

    Now that we have built empathy and a deeper understanding of our customers, we'll create some problem statements or “Points of View”.

    Hypotheses and Validating assumptions

    Learn how to define hypotheses, test them, and measure what success looks like.

  • Week 4

    Testing our Assumptions

    As part of the design process we need to create artefacts to test our assumptions.

    • Quantitative/Qualitative Testing
    • Landing Page Testing
    • Usability Testing
    • Data-driven design

Pricing $399 $499 for four weeks

Next course starts August 3rd

  • 14 Projects

  • 4 Skype Sessions

I'm ready to enroll

Limited availability!

Have questions? See our FAQ

  • Do I need to know Photoshop (or Sketch, or Illustrator) beforehand?

    No. This course is for complete design beginners, so we'll provide modules to help you get acquainted with your tool of choice. You'll also practice that tool throughout the course as you work on the hands-on projects.

  • Will I learn HTML/CSS?

    Not in this course! In Design 101, you'll get familiar with design tools, learn about the principles of visual design, and hone your own skills.

  • How is the course pacing?

    This course is built for busy professionals. Expect to spend about 5-10 hours per week between projects, readings, and mentor interaction.

  • I'm a student, do you offer discounts?

    Email us! hello@trydesignlab.com

  • Do you offer any other discounts?

    Ask your employer to sponsor the course! We've seen plenty of employers happy to cover the course price because of how much you'll learn :)

  • Does a mentor get assigned to me or can I pick a mentor?

    We do our best to match mentors/students based on timezone, but if you have a request we can definitely try to make it happen!

  • What about the scheduling for the mentoring sessions? How flexible are they?

    They're very flexible — you schedule them yourself, based on your mentor's posted timeslots. You can also reach out to your mentor to figure out the best time that works.

Any other questions? Check out the Designlab Help Center.

Know anyone who should take this course? Click here to send them an email.

Get the syllabus & take a tour