Congratulations to

Gabrielle Micheletti

on completing

UX Research & Strategy

Gabrielle's Work

October 2017

Design Thinking Project

Unit 1 was an introduction to the design thinking process. Gabrielle started the course by identifying a great product, and its positive qualities.

Design Thinking Project

Unit 1 was an introduction to the design thinking process. Gabrielle started the course by identifying a great product, and its positive qualities.

Empathy Exercise

Unit 2 covered the "Empathy" phase of design thinking. The first exercise in the unit helped Gabrielle think about which research methods to use in different scenarios.

Research Plan

Gabrielle dove into design thinking with this immersive project, where they created their own research plan.

Empathy Map Exercise

Unit 3 dealt with the "Define" phase of design thinking — developing an understanding of the problem based on user research. Gabrielle created user empathy maps based on their research.

Storyboard Exercise

Next, Gabrielle created user storyboards describing the customer journey.

Framing the Problem

Now, Gabrielle thought about the problem definition, and if they could reframe the problem in a new light.

Brainstorm Exercise

Gabrielle learned how to quickly brainstorm and generate potential solutions.

User Flows

Gabrielle created a user flow based on the *ideal* description of how the proposed solution would fit into customers' lives.

Landing Page

Finally, Gabrielle iterated on the previous landing page design based on customer feedback.

Storyboard Review

Gabrielle gathered feedback from users on the solution, based on the storyboard.

Landing Page Test

The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.

Landing Page Test

The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.