Congratulations to
David Navarro
UX Research & Strategy
David's Work
November 2020
Design Thinking Project
Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.
Design Thinking Project
Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.
Research Plan
David dove into design thinking with this immersive project, where they created their own research plan.
Empathy Exercise
Unit 2 covered the "Empathy" phase of design thinking. The first exercise in the unit helped David think about which research methods to use in different scenarios.
Framing the Problem
Now, David thought about the problem definition, and if they could reframe the problem in a new light.
Storyboard Exercise
Next, David created user storyboards describing the customer journey.
Empathy Map Exercise
Unit 3 dealt with the "Define" phase of design thinking — developing an understanding of the problem based on user research. David created user empathy maps based on their research.
User Flows
David created a user flow based on the *ideal* description of how the proposed solution would fit into customers' lives.
Brainstorm Exercise
David learned how to quickly brainstorm and generate potential solutions.
Landing Page
Finally, David iterated on the previous landing page design based on customer feedback.
Landing Page Test
The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.
Landing Page Test
The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.
Storyboard Review
David gathered feedback from users on the solution, based on the storyboard.
