star inside another star

Congratulations to

David Navarro

on completing

UX Research & Strategy

David's Work

November 2020

Design Thinking Project

Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.

Design Thinking Project

Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.

Research Plan

David dove into design thinking with this immersive project, where they created their own research plan.

Empathy Exercise

Unit 2 covered the "Empathy" phase of design thinking. The first exercise in the unit helped David think about which research methods to use in different scenarios.

Framing the Problem

Now, David thought about the problem definition, and if they could reframe the problem in a new light.

Storyboard Exercise

Next, David created user storyboards describing the customer journey.

Empathy Map Exercise

Unit 3 dealt with the "Define" phase of design thinking — developing an understanding of the problem based on user research. David created user empathy maps based on their research.

User Flows

David created a user flow based on the *ideal* description of how the proposed solution would fit into customers' lives.

Brainstorm Exercise

David learned how to quickly brainstorm and generate potential solutions.

Landing Page

Finally, David iterated on the previous landing page design based on customer feedback.

Landing Page Test

The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.

Landing Page Test

The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.

Storyboard Review

David gathered feedback from users on the solution, based on the storyboard.