Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.
Unit 1 was an introduction to the design thinking process. David started the course by identifying a great product, and its positive qualities.
David dove into design thinking with this immersive project, where they created their own research plan.
Unit 2 covered the "Empathy" phase of design thinking. The first exercise in the unit helped David think about which research methods to use in different scenarios.
Now, David thought about the problem definition, and if they could reframe the problem in a new light.
Unit 3 dealt with the "Define" phase of design thinking — developing an understanding of the problem based on user research. David created user empathy maps based on their research.
David created a user flow based on the *ideal* description of how the proposed solution would fit into customers' lives.
Finally, David iterated on the previous landing page design based on customer feedback.
The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.
The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.