Unit 1 was an introduction to the design thinking process. Zachary started the course by identifying a great product, and its positive qualities.
Zachary then executed the full research plan — finding participants and interviewing them to gain insight.
Zachary dove into design thinking with this immersive project, where they created their own research plan.
Unit 2 covered the "Empathy" phase of design thinking. The first exercise in the unit helped Zachary think about which research methods to use in different scenarios.
Now, Zachary thought about the problem definition, and if they could reframe the problem in a new light.
Unit 3 dealt with the "Define" phase of design thinking — developing an understanding of the problem based on user research. Zachary created user empathy maps based on their research.
Next, Zachary created user storyboards describing the customer journey.
Zachary learned how to quickly brainstorm and generate potential solutions.
Zachary created a user flow based on the *ideal* description of how the proposed solution would fit into customers' lives.
Finally, Zachary iterated on the previous landing page design based on customer feedback.
Zachary gathered feedback from users on the solution, based on the storyboard.
The last project in the course involved qualitative and quantitative testing of the landing page to see how users responded to the product value proposition.