star inside another star

Congratulations to

Dana Allen

on completing

UX: Interaction Design

Dana's Work

November 2018

Context of Use Scenarios

Before jumping into "design", Dana thought about the product strategy, considering questions like how the product would be used, and where.

Good Market Business Goals

The main objective in the course was to design a mobile app/website for a fictional supermarket called Good Market. To start out, Dana first had to define what the business and user goals of this product would be.

Competitive Analysis

Next, Dana looked at competitors in the space, and examined their products.

Usability Competitive Analysis

A deep dive on one of the competitors in the space revealed good and bad examples of usability.

Sketching Exercise

Sketching is an important tactic for designers to master. Dana practiced this by recreating an existing app in the form of sketches.

Sitemap

Dana used the findings of the card sorting exercise to put together a sitemap.

Card Sorting

Card sorting is an important technique in information architecture, helping determine users' conceptual models of different categories of information on your site. Dana practiced this method to help figure out how the information on the Good Market site should be categorized.

User Flows

Dana then learned about user- and goal-centered design, sketching a series of user flows depicting the pathways users would take to accomplish certain goals.

Product Requirements

As understanding of the product evolved, Dana was able to put together a set of product requirements that could be used by both design and engineering teams to get all major stakeholders aligned.

Sitemap with Wireframes

Connecting the individual wireframes in an overall sitemap was a good way for Dana to visualize the architecture of the app, and to make sure everything was logical and consistent.

Wireframes

Dana then wireframed each major screen in the app.

Design Patterns

Finally, Dana learned a little about design patterns, and added some common patterns of navigation and search to the app to help users perform this basic functionality.

Design Patterns

Finally, Dana learned a little about design patterns, and added some common patterns of navigation and search to the app to help users perform this basic functionality.