No design experience required

course level beginner

Learn with a design tool of your choice

Next course begins

December 7th

Only 19 days left to enroll

Course duration

4 weeks

10-15 hours per week

Average review 4.9/5

Reviews by SwitchUp
course level beginner

No design experience required

Learn with a design tool of your choice

December 7th

Next course begins

Only 19 days left to enroll

4 weeks

Course duration

10 hours per week

Average review 4.9/5

Reviews by SwitchUp

Why People Choose our Courses

Ready to explore what makes a brand? In this 4-week online course built for beginners, you’ll learn how to create a complete visual identity for a product or business of your choice.

Learn the Design Process illustration

Experience the Branding Process

From concept to style guide, learn everything it takes to bring a brand to life. You’ll walk through the same process a designer would and end up with your very own visual identity.

Hands on Projects illustration

Learn Branding Fundamentals

Learn the difference between a brand, identity, and logo, and how these pieces all work together to support a product and tell a story.

Mentor Sessions illustration

4 Mentor Sessions

Spend a total of 4 hours with a vetted professional designer who’ll review your work and give you personalized feedback. No more asking what if’s—get your questions answered directly.

Certificate illustration

Certificate of Completion

Proudly display your new skills through a custom landing page certificate you can feature online that showcases your project work.

Experience the Branding Process

Learn the Design Process illustration

Experience the Branding Process

From concept to style guide, learn everything it takes to bring a brand to life. You’ll walk through the same process a designer would and end up with your very own visual identity.

Learn Branding Fundamentals

Hands on Projects illustration

Learn Branding Fundamentals

Learn the difference between a brand, identity, and logo, and how these pieces all work together to support a product and tell a story.

4 Mentor Sessions

Mentor Sessions illustration

4 Mentor Sessions

Spend a total of 4 hours with a vetted professional designer who’ll review your work and give you personalized feedback. No more asking what if’s—get your questions answered directly.

Certificate of Completion

Certificate illustration

Certificate of Completion

Proudly display your new skills through a custom landing page certificate you can feature online that showcases your project work.

Expert Mentors

mentor avatar mentor avatar mentor avatar mentor avatar mentor avatar mentor avatar mentor avatar mentor avatar mentor avatar

Learn everything you need to know from the expert designers we’ve vetted to join our mentoring community.

See the full list

What you’ll learn through Branding

After four weeks you’ll have learned what makes a great brand, how to create your own, and finish with a complete visual style guide to showcase your new identity.

Week 1

Defining Brands

What exactly is a brand? You'll start the course by studying some famous examples and learn how a great brand is defined.

Business Basics

Learn how to speak the language of branding from a business perspective: executive summary, USP, target market, marketing plan, and more.

Creative Briefs

Learn how to construct a well written brief to communicate your brand’s needs and goals.

Week 2

Concept Generation

Start to generate brand concepts for a sample product or business of your choosing. You'll begin constructing mood boards, sketching logo ideas, and reviewing prospective designs with your mentor.

Week 3

Refining a Concept

Take your existing concepts and begin to narrow them down. You'll choose one direction and begin to refine your logo and sketches around that chosen identity.

Color, Shape, and Scale

Learn how to apply certain visual design principles like color to enhance your brand.

Week 4

Applying Design

Finish the course by learning how to take your brand and coordinate all of its different pieces into one cohesive style guide. This document will serve as a ruleset for how your brand should live in the world.

Student Success Stories

See what past students thought about the course.

Dani

Dani

Current Role: Motion Designer

Design Experience: Advanced

“This course provided me the opportunity to study with a professional mentor”

Although I was already an experienced motion designer, I wanted to be able to work on professional brands and learn about the development process from start to finish.

This course provided me the opportunity to study with a professional mentor and I was able to really learn from his experience. I really like the overall teaching method of the course, and I was able to do the work at home around my work schedule so it was a very comfortable experience.

Simon
Simon Mentor

Current Role: Graphic & UX Designer

Design Experience: 8+ years

“We were able to focus his efforts more on the brand and marketing side of things”

Dani was great fun to work with. Coming from a design background, he had lots of interesting ideas and was willing to take creative risks.

Dani’s design skills were already pretty polished, but through the this course, we were able to focus his efforts more on the brand and marketing side of things; getting a sense of the bigger picture, then working on what and how to deliver it. I’m really pleased with the Takumi craft beer brand that he developed.

Rave Reviews for Designlab

Ranked 4.8 out of 5
on Course Report

14,000+

Mentor sessions
in the last year

Ranked 4.9 out of 5
on SwitchUp

Read more Designlab Testimonials

Course Project Preview

Take a look at an actual course project from one of our past students. With our platform, students and mentors are able to comment directly on specific sections of the project for feedback.

Simon

Simon Mentor

Status updated
Approved

Great work Dani, I’m looking forward to seeing the other ways this brand will be applied!

final project by Dani
Dani

Dani

Process

I started working on the application of the logo on the beer bottles. I imagine that Takumi has three types of beers: Katana (regular Pilsner Beer), Tantō (Wheat Beer) and Ōdachi (Double Malt Beer), so I want to work on the different typographic labels based on those ideas for a 2nd version.

Feedback

I'll upload these designs soon :)

Read about Dani's work

Dani

Dani

Process

I started working on the application of the logo on the beer bottles. I imagine that Takumi has three types of beers: Katana (regular Pilsner Beer), Tantō (Wheat Beer) and Ōdachi (Double Malt Beer), so I want to work on the different typographic labels based on those ideas for a 2nd version.

Feedback

I'll upload these designs soon :)

Read mentor feedback

Simon

Simon

Status updated
Approved

Great work Dani, I’m looking forward to seeing the other ways this brand will be applied!

Get the syllabus to see the rest of the course

Save your spot in the next course today

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No design or software experience required

We'll help you get started with the industry's latest tools.

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Flexible deadlines with coursework

Early morning, late at night, on the weekends—it’s up to you.

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Created for working professionals

Perfect for adding new skills, or starting a career change.

Frequently Asked Questions

Do I need to know Photoshop (or Sketch, Illustrator, Figma) beforehand?

Not at all! This course is for complete design beginners, so we'll provide tutorials to help you get started with your tool of choice. You'll also practice that tool throughout the course as you work on different projects.

Does a mentor get assigned to me or can I pick a mentor?

We do our best to match mentors and students based on timezone and availability, but if you have a request we’re happy to try and accommodate it!

How are mentor sessions scheduled?

Mentor sessions are flexible—you schedule them yourself based on your mentor's posted timeslots. You can also reach out to your mentor to figure out the best time that works for both of you!

Do you offer any discounts?

We currently offer discounts for existing students, and veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course. We’ve also had past students’ employers sponsor their course tuition.

What is the course pacing?

Each week students have a set of curriculum & projects that they can work through at their own pace. Expect to spend 10-15 hours a week to complete everything along with your weekly mentor call. Night owls or early birds, it doesn’t matter, just as long as you finish your work on a weekly basis.

What if I can’t start the course on launch day?

Since the course is self paced and flexible in nature—when you decide to start your first week’s curriculum is up to you!

What if I don’t like the course?

You can drop the course at anytime and we’ll refund you completely! We have a 100% money-back guarantee, no questions asked.

What if I’m a part of a team that wants to take this course?

We’re happy to work with a team or company and optimize the course to teach several students at once. Depending on how many students there are, we’re happy to offer additional discounts. Please contact our head of partnerships for more information: manuela@trydesignlab.com.

See more questions

Pricing $299 $499 for four weeks

I'm ready to enroll

Limited spots available this month

You won’t be charged anything today—only on the first day of the course. If you decide to continue on with UX Academy, you’ll receive a $150 credit.