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Welcome to members of our new UX Academy intake, the Norman Cohort!

They’re named after Don Norman, a co-founder of the Nielsen Norman Group. In the 1990s, he worked for Apple and established their UX Architect's office. He is credited with coining the phrase “user experience design”, and continues to advocate a holistic approach to UX, shaping not just a product's interface, but people’s experience of a product in the broadest sense. He explains:

“I invented the term [user experience design] because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.”

He is also the author of The Design of Everyday Things. To find out more, check out his profile at NNg.

Considering a UX design course?

We’ve just launched a huge set of updates to UX Academy. With these new features, UXA isn’t just a place to gain technical design competence through a rigorous, relevant curriculum. It’s also a community experience that fosters soft skills, and is ultimately a portal to a new career. Priced at just $5,999, we’re also proud to be able to offer unprecedented value to students.

If you’d like more information about how the program works, check out the new UX Academy homepage. Drop us a line at if you’ve got any questions! 

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