How to receive critique well
Understanding good and bad critique in this framework not only helps us to give better feedback to others; it also helps us to assess critiques of our own work.
We can now identify critique that has really engaged with the strengths and weaknesses of the work, and formed a considered judgement. We can also spot critique that has failed to engage with the brief, is unconstructive or too one-sided… and when the critic was just in a bad mood (it happens to everyone).
There’s one challenge left for us to consider, though: how can we receive critique well? It can be difficult to see our work being taken apart in front of us, particularly if we’ve put a lot of ourselves into the project.
When our work is questioned or criticised, it’s tempting to become defensive. It’s natural to feel loyalty to our work and to our design decisions, but in order to grow and improve, it’s crucial that we recognize the value of critique, and that we seek feedback and are genuinely open to receiving it.
A strategy for overcoming the defensive instinct is to explain rather than defend:
“I’m not sure that this font works.”
“I always choose my fonts really carefully, and I still think that this works well.”
“What I was trying to do with that font was to keep the page looking fresh and minimal.”
Here’s a summary of some further important principles for receiving critique well:
- Hear them out. Avoid interrupting or contradicting the critique — the other person has taken time to engage with your work and they deserve your patience and respect.
- Listen attentively. Take critical points on board and consider them with an open mind. If you need to absorb the feedback for a while, let them know you’ll get back to them later.
- Explain, but don’t be defensive. Defending is adversarial, and can shut down further discussion. Explaining is neutral, and can lead to further discussion and better mutual understanding.
- Take time to reflect. Reflect before deciding what feedback needs acting on and what doesn’t. It will also take time to see the right way forward in terms of changes to your work.
- Iterate and seek further critique. Implement changes you decide upon in a new version, and seek further feedback if necessary.
When to disregard feedback
We should listen carefully and respectfully to all critique, but there will always be occasions when we need to quietly meet some critics with a “thanks, but no thanks”. Similarly, there will come a time towards the end of every project when feedback is simply disagreement rather than critique. We all know when we’ve reached that stage, and it’s then that we have to keep faith in our ideas, the process we have followed, and the way we have crafted our work.
Pro tip: how to accept praise
Quite a few of us find it almost as hard to accept praise as we do to value critique. Ever had this conversation with someone?
“—Hey! I’ve just been to the exhibition and saw the final version of that poster you were working on. I love it! The final colour scheme worked out so well. It was the first thing I saw when I walked in the room.”
“—(looking down, shaking head) Aw, nah, it was okay I guess but I still wasn’t that happy with it. Guess I’ll keep trying…”
It can be tempting to downplay our achievements. Sometimes this response comes from a good place — for example, not wanting to seem full of ourselves. But more often it comes from a bad place — a lack of belief in our work, or too little regard for our own efforts and successes.
If you often find yourself responding to praise in this way, there is a simple disputing behaviour you could try adopting. It doesn’t even require you to agree with the praise (though hopefully that’s something you’ll come around to).
Just say “thank you!”
By just standing tall and saying “thank you”, we give ourselves the opportunity (probably while lying awake) to reflect properly and allow ourselves to think that the praise might be justified. Importantly, by accepting the compliment, we also express respect for the person who has chosen to engage with our work and support us in it.
A cautionary tale
Before we sum up and take a look at the 10-point checklist, a cautionary tale about how critique can backfire.
In 2006, Flickr user André Rabelo uploaded a photograph to the Flickr “DeleteMe” pool, where users leave critical comments on submissions and then decide whether an image is good enough to stay in the pool. Rabelo’s image didn’t go down well: it was deleted from the group, but not before attracting these negative comments:
— yeah and? grey, blurry, small, odd crop
— nicely composed, but blurry
— so small. so blurry. to better show a sense of movement SOMETHING has to be in sharp focus
The only fly in the ointment for the photo’s critics was that the image in question wasn't by Rabelo at all. It was, in fact, a celebrated 1932 shot by Henri Cartier-Bresson, often described as the father of photojournalism. Rabelo revealed his hoax, and the internet laughed. (A few years later the photo sold at auction for $265,000.)
“Hyères, France”, Henri Cartier-Bresson, 1932
What’s the moral of this story? After all, we’re all perfectly within our rights to form an opinion about a work of art, even if it is by a celebrated photographer. No work is beyond criticism, and none of us is under any obligation to like a work of art just because it is famous.
But that’s not really the point. The lesson is a simpler one: if we are unaware of the limits of our own understanding, then our critique is likely to be of little value to others. The critics on Flickr were likely good amateurs who had learned the basics of good photography and the essentials of how to use photographic equipment.
But this had led them to a limited grasp of the work in front of them. They saw the image primarily in terms of its technical aspects (blur, focus, grain), but were unable to consider the bigger picture. This shows just how important it is, when conducting design critique, to ask questions of the designer, find out the brief, and assess the design against its goals.
The rules that help to educate the student are ultimately there to be broken. Cartier-Bresson is celebrated precisely because his mastery of the art of photography was such that he knew when and why rule-breaking was called for. As a result, he expanded the horizons of photography as a medium.
In this article we explored how the critic has two key tasks: to separate the good from the bad, and to form an overall judgement on a work. We took a look at the qualities of good critique, and described it as occupying a middle ground between the extremes of negative and positive.
But if you take just one thing from this article, it should be this: just as iron sharpens iron, we as designers and design students should seek feedback and provide quality critique as often as we can. By giving and receiving critique in a spirit of generosity and good faith, we will help each other to improve our craft.
Download the checklist
To help you offer feedback to fellow students and colleagues, check out our 10-point design critique checklist, available to download for free as a PDF.
Get the free 10-point critique checklist!
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