UX experience required

course level advanced

You’ve been working for a few
years as a UX professional.

Next course begins

March 7th

Limited number of spots available

Course duration

8 weeks

3-6 hours/week

Level Up Your Design Impact

Are you not quite yet where you want to be in your design career? In this 8-week online masterclass built for working UX professionals, you’ll build skills in UX analytics, product experimentation, and decision-making.

Case Studies Illustration

Case Studies From Leading Companies

Get behind-the-scenes insight into how a variety of top companies and designers put data-driven design into practice. See how successful startups to designers working at scale navigate this process to ship great work.

Clocks Illustration

Master Data-Driven UX At Your Own Pace

Through self-directed weekly exercises, you’ll learn workflows and frameworks that are used by top companies and designers for measurable product impact.

Mentor Sessions Illustration

Learn With Advanced Peers

Join four 90-minute workshops led by vetted professionals, where you’ll delve into in-depth discussions with your design peers on how to navigate key decisions. Analyze case studies and build your understanding through community and collaboration.

Certificate illustration

Certificate of Completion

Proudly display your new skills through a certificate you can share on your LinkedIn, resume, and portfolio to gain recognition. Take the next step in your design career.

Case Studies From Leading Companies

Case Studies Illustration

Case Studies From Leading Companies

Get behind-the-scenes insight into how a variety of top companies and designers put data-driven design into practice. See how successful startups to designers working at scale navigate this process to ship great work.

Master Data-Driven UX At Your Own Pace

Clocks Illustration

Master Data-Driven UX At Your Own Pace

Through self-directed weekly exercises, you’ll learn workflows and frameworks that are used by top companies and designers for measurable product impact.

Learn With Advanced Peers

Mentor Sessions Illustration

Learn With Advanced Peers

Join four 90-minute workshops led by vetted professionals, where you’ll delve into in-depth discussions with your design peers on how to navigate key decisions. Analyze case studies and build your understanding through community and collaboration.

Certificate of Completion

Certificate illustration

Certificate of Completion

Proudly display your new skills through a certificate you can share on your LinkedIn, resume, and portfolio to gain recognition. Take the next step in your design career.

Active Learning with Peers

Active learning with peers illustration Active learning with peers illustration

Design is a team sport. We’ll help you learn how to navigate complex decision-making processes using objective data.

Through engaged video discussions, Slack conversations, and hands-on work with a group of vetted peers, you’ll gain new perspectives and expand your network. Our expert mentors and facilitators will guide the discussions and ensure you walk away with tangible skills and learnings.

Learning Goals

In this course, you’ll learn how to use data to design, launch, improve, and grow digital products. You’ll also practice crafting experiments to validate your design decision-making and create an impact.

This course is made for busy professionals. In just 3-6 hours/week, you’ll learn:

Week 1

Getting Started

Understand how data is used in business and product decision-making.

Product Metrics

Learn the fundamentals of product metrics, and how teams use them to guide what gets designed, built, and measured over time.

Week 2

Connecting Metrics to Data

Explore how product teams monitor product metrics through tools such as data tracking, analytics, and business dashboards.

Qualitative vs Quantitative Data

Understand where in the product development lifecycle you should use different types of data.

👥 Course Discussion Group 🗣️

Build on what you’re learning through facilitated meetups with course participants.

Week 3

Data in New Product Development

Learn how to leverage qualitative research and other forms of data when creating a new digital product or feature from scratch.

Design Briefs and Rationale

Practice proposing a new product or feature grounded in metrics and data.

Week 4

Data in Product Iteration

Learn best practices for continuously improving digital products through usage data and data-informed experimentation.

Creating Data-Informed Recommendations

Develop recommendations for product updates that build upon qualitative and quantitative data.

👥 Course Discussion Group 🗣️

Build on what you’re learning through facilitated meetups with course participants.

Week 5

Creating Experiments for Product Iteration

Practice planning statistically significant experiments to improve the usage and usability of digital products.

Moving Past Experimentation Roadblocks

Understand common challenges that teams face when running experiments, and how they move through them.

Week 6

Data in Product Growth

Understand what metrics matter most for growing and scaling digital products, and how they can influence overall product health.

Designing Experiments for Product Growth

Practice creating data-informed experiments for product growth.

👥 Course Discussion Group 🗣️

Build on what you’re learning through facilitated meetups with course participants.

Week 7

Using Data to Prioritize Design Backlogs

Understand how to use data and metrics to prioritize design work as part of product backlogs.

Designing Experiments for Product Growth

Practice creating data-informed experiments for product growth.

Finding Gaps in Data

Practice identifying when to conduct research or gather data, versus running experiments or building features.

Week 8

Putting This into Practice

Strategies for applying the tools from this course with your company and teams.

👥 Course Discussion Group 🗣️

Build on what you’re learning through facilitated meetups with course participants.

Course Wrap Up

Celebrate completing the course with the other participants, plus a few extra surprises.

Rave Reviews for Designlab

Ranked 4.8 out of 5

On Course Report

30,000+

Mentor sessions
in the last year

Rated 4.8 out of 5

On SwitchUp

Read more Designlab Testimonials

Get the syllabus and apply to take this course:

Save your spot in the next course today

Thanks! We're sending you a syllabus. Check your email.

Apply Now

Pay nothing today—we won’t charge you until the first day of the course.

check

Created for working UX professionals

Deepen your skills in data-driven UX design and start using them right away in your job.

check

Practice crafting data-driven experiments to validate ideas

Learn best practices and strategies for highlighting the ROI of your work at different stages of product development.

check

Self-directed, hands-on coursework

Learn at your own pace, whenever you want. We’re here to help you balance career growth around your life commitments.

Frequently Asked Questions

What do I need to know in order to take this course?

This course is for professionals who’ve worked in a UX/UI design role, and already have some experience in designing and shipping digital products. If you’re just starting out in UX/UI design, then you should consider our UX Academy Foundations course.

How will this course help my career development as a designer?

This course will help make you a more effective partner to data-minded stakeholders in your organization, such as your leadership team, product management, engineering, and data analytics. After taking this course, you’ll be stronger at using data to make design recommendations and influence feature prioritization in your product backlog. Plus, with improved experimentation skills, you’ll be able to propose and construct experiments that’ll help you prove the value of design improvements. All of these skills will help you create more impact in your role as a UX/UI designer.

What analytics tools or platforms will I learn in this course?

In this course, you’ll learn how to analyze product data using a variety of tools and approaches. This will include looking at raw data through the use of spreadsheets (via Google Sheets), and reviewing snapshots of product dashboards similar to what you would see in products like Amplitude and Periscope. Our goal is to help you learn how to interpret and leverage product data in your design process, no matter what tool or platform your product team is currently using.

How are group discussions scheduled?

When you sign up for the course, we’ll provide options for small group discussions based on your time zone and availability. If you have trouble attending during a week they’re offered, video recordings will be available.

Do you offer any discounts?

We currently offer discounts for existing students, and veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course. We’ve also had past students’ employers sponsor their course tuition.

What is the course pacing?

Each week students have a set of curriculum & activities they can work through at their own pace. Expect to spend 3-6 hours a week to complete everything, as well as 90 minutes every two weeks for group discussions.

What if I can’t start the course on launch day?

Since the course is self paced and flexible in nature—when you decide to start your first week’s curriculum is up to you!

What if I don’t like the course?

You can drop the course at anytime and we’ll refund you completely! We have a 100% money-back guarantee, no questions asked.

Can I use my company’s L&D budget for this course?

Absolutely! If you have any questions about how to do this when you’re enrolling for the course, please reach out via our Help Center contact form for more information.

What if I’m a part of a team that wants to take this course?

We’re happy to work with a team or company and optimize the course to teach several students at once. Depending on how many students there are, we’re happy to offer additional discounts. Please reach out via our Help Center contact form for more information.

See more questions

Take the next step in your career

We’ll review your application and ensure you have the background and skills to enter our advanced learning community.

Pricing $999 $1,199 for eight weeks

Apply now

Limited Spots Available • Next Cohort Starts March 7th

You won’t be charged anything today—only on the first day of the course.