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Anna-Marie Panlilio

Based in San Francisco

I'm a UX researcher at VMware. I specialize in hustling research and asking the right questions to help validate and invalidate designs. Previous: design + research at IBM, Williams-Sonoma, and Code for America.

Design Researcher at


Recent Work

What students say

"Anna-marie was such a helpful mentor. She provided great resources for me that are valuable beyond the class and pushed me to succeed in my projects. Anna-marie was also very accommodating in rescheduling our weekly Skype sessions due to my work schedule."

- Eileen Tran, Design 101

"I'm not naturally introspective about my own process, so I think Anne-Marie does a good job of allowing me to think on my own and forcing me to come up with my own thoughts about what I'm working on and reflecting on my own process. Versus telling me what is right or wrong I can come up with my own conclusions. She is very consistent and punctual. "

- Brad Krise, Design 101

"Anna-Marie is wonderful. She has a very bright personality and super knowledgable. Highly recommend her."

- Mike Kornoff, UX Research & Strategy

"Anna-Marie has been a great resource. She gives great feedback by asking questions and helping you to think critically about your own work. She also sends links to more information on topics of interest. "

- Melissa Minney, Design 101

Past Students

Brad Krise


Bianca Vo

San Diego, CA

Eileen Tran

Walnut, CA

Angel Irizarry

San Diego, CA

Terry Kang


Josh Zhao

San Francisco, California

Adam Shaylor

Portland, OR

Bruce Fraser

Edmonton, Alberta

Melissa Minney

Los Angeles, CA

Mike Kornoff

Yorba Linda, CA

LeeAnn Karpel

Hawthorne, CA

Dipan Patel

San Jose, California

Priyanka Sood

San Ramon, California

Rodolfo Ergueta

Lafayette, ca

Meghna Varma

Campbell, California