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Branding & Identity Design

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Your brand determines how your business sounds, what it looks like, and how you interact with your audience. Learn the essentials of branding, logo, and identity design by completing hands-on projects & working 1-on-1 with an expert designer.

Course Overview

The Branding & Identity Design class will prepare students to design and establish visual identities and brand standards across a variety of mediums. The course will help the designer look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is scalable and replicable, regardless of application. In this 4-week online course, you'll:

  • Design a logo and apply the logo across a variety of platforms and applications.
  • Create a business overview, looking at your market competition and customers.
  • Develop a brand standards guide, in which you’ll define typographic, color, design and voice standards.
  • Hone your skills & build your branding portfolio with a series of hands-on projects
  • Work with your own expert mentor, with written feedback on all your work and 4 Skype sessions

You'll end the course with a certificate of completion, a portfolio of projects, and a strong foundational skillset in branding that you can use to work on branding and identity design projects.

Branding is made for you

The course is tailor-made for busy professionals. Spend about 6 hours per week on readings, projects, and mentor work.


  • Designers or aspiring designers

    Any designer or aspiring designer wanting to develop their experience and knowledge of designing brands will find this course useful.

  • Marketers and business leaders

    If you're considering a brand update, working through the brand identity creation process will be a valuable exercise — even if you ultimately end up working with an expert!

Learn 1-on-1 from these experts

See the full list

What our past students have said

"The quantity and quality of the learning material is simply amazing."

François Leclerc
Software developer

What you'll learn

Four weeks. 5-10 hours per week.
You'll have the skills and knowledge necessary to cohesively create a logo, brand, and identity. You'll learn how to present the identity in various marketing, media, and production environments. By the end of the course, you'll be able to confidently take on new branding & identity projects.



  • Week 1

    Defining Brands

    What is a brand? You'll observe brands in the wild and discuss brand definition with your mentor.


    Business Basics

    Learn how to speak the language of branding from a business perspective: executive summary, USP, target market, marketing plan, and more.


    Creative Briefs

    What is a creative brief? Practice writing your first one in this unit.

  • Week 2

    Concept Generation

    In this unit, you'll get the lay of the land. Topics include: reviewing logos in industry; Competitive analysis chart, color, shape, type, style, expectations; What is a concept?

    You'll begin sketching logo ideas for your creative brief, review designs with your mentor, and pick several to move forward with.

  • Week 3

    Refining a Concept

    Topics: The elements of a good logo, type and color; Where logos live; Considerations about execution and format.

    You'll refine your sketches from the previous unit.


    Color / Application

    Topics: Moving from paper to pixels: formats, application and implications; Choosing type: for the logo, primary and secondary faces; Looking at color: develop a color pallet for logo, primary and secondary.

  • Week 4

    Creating the Manual

    Topics: About brand standards; Brand DNA, expressing it simply: market, user, usp, beliefs, opportunities; How standards are expressed.

    You'll create your own brand standards manual as a living document of the brand identity you just developed.

Pricing

$299

for Four Weeks

Next course starts February 3rd

  • 14 Projects
  • 4 Skype Sessions
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Limited availability!

Have questions? See our FAQ

  • Do I need to know Photoshop (or Sketch, or Illustrator) beforehand?

    No. This course is for complete design beginners, so we'll provide modules to help you get acquainted with your tool of choice. You'll also practice that tool throughout the course as you work on the hands-on projects.

  • How is the course pacing?

    This course is built for busy professionals. Expect to spend about 6 hours per week between projects, readings, and mentor interaction.

    • I'm a student, do you offer discounts?

      Email us! hello@trydesignlab.com

    • Do you offer any other discounts?

      Ask your employer to sponsor the course! We've seen plenty of employers happy to cover the course price because of how much you'll learn :)

    • Does a mentor get assigned to me or can I pick a mentor?

      We do our best to match mentors/students based on timezone, but if you have a request we can definitely try to make it happen!

    • What about the scheduling for the mentoring sessions? How flexible are they?

      They're very flexible — you schedule them yourself, based on your mentor's posted timeslots. You can also reach out to your mentor to figure out the best time that works.

    Any other questions? Check out the Designlab Help Center.

    Know anyone who should take this course? Click here to send them an email.

    Get the syllabus & take a tour