How to Design a Great Landing Page

Landing pages. The chance to make a great first impression on a visitor to your site. Done right, a good landing page can have a multiplier effect on your user acquisition strategies and convert all your visitors into registered users/emails; done poorly, a bad landing page can cause your efforts to fall flat.

We taught a class this week at Parisoma in SF about some best practices in landing page design. Here are the slides below—hope you find it useful!