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Landing pages. The chance to make a great first impression on a visitor to your site. Done right, a good landing page can have a multiplier effect on your user acquisition strategies and convert all your visitors into registered users/emails; done poorly, a bad landing page can cause your efforts to fall flat.

We taught a class this week at Parisoma in SF about some best practices in landing page design. Here are the slides below - hope you find it useful!

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